Pairing a verbal cue with an offered behavior
A behavior that is being “offered” by the dog is one that he does without any cues or prompting - either because he’s learned that you like that behavior and so he keeps repeating it, or because it’s a behavior he naturally does on his own. Examples are peeing outside, barking, and stretching. Any behavior that the dog is offering, and which you want to be able to cue the dog to do anytime, can be put on a verbal cue.
Like the two methods above, you still want to rehearse saying the verbal cue just before the dog performs the behavior, but it can be much more challenging. How do you know that your dog is about to stretch, bark, etc? Look for patterns! For example:
Turning in a tight circle while sniffing around, just before pottying
Always stretching after coming out of a crate or getting up from a nap
Barking every time the doorbell rings
Going to the back door when wanting to go outside
You’ve been petting your dog every time he puts his head on your lap, and now he does it frequently when he approaches you at the computer
Now that you can predict the behavior you’re looking for, you’re ready to start pairing it with a verbal cue. Simply say the cue just before your dog does the behavior, wait for him to do it, and give a reward after he does it. Repeat something like 50-100 times before you try cuing your dog to perform the behavior in a different context.
Trouble-shooting:
If your dog stops what he’s doing as soon as you say anything (especially annoying if you say “potty” and that makes the dog stop and stare at you), you can:
Say it very quietly at first, and raise your volume to a normal voice over time.
Start off by saying the verbal cue once the dog is already doing the behavior, and adjust your timing to be earlier and earlier over time.
If you’ve done the pairing process soooo many times but your dog just stares blankly when you give the cue in a different context:
Try practicing in as similar a context as you can.
For example, if your goal is to be able to cue your dog to potty during walks, and right now he only does it in the backyard, practice saying “potty” in the front yard next.
If you want your dog to bark on cue, and he does it when there’s someone at the door but not any other time, trying saying “speak” and then giving a knock on the front door. This is likely similar enough that he’ll bark, and you can reward him. Later on, trying cuing “speak” when there’s no noise at the front door.
Give treats or other good rewards after the dog performs the behavior, even without the cue, so that he understands that it’s a behavior you really like.
You can also consider adding another technique in addition to the above. For example, teach the stretch or head-on-lap with luring, then add the verbal cue.
If your dog is now responding to the verbal cue but also offering the behavior at unwanted moments (eg, he barks when you say “speak” but also barks anytime he wants attention now), simply stop giving any attention to the behavior when you haven’t cued it. Reward the absence of the behavior (eg, being quiet when he wants attention, sitting without offering a paw to shake).
One last note: If you give attention to the behavior, you will be rewarding it. So if you don’t want your dog to ever bark at the doorbell, then don’t use that situation to put barking on cue. Or if you don’t want your dog to put his head on your lap when you’re trying to work at the computer, don’t ever pet him or coo at him when he does it.